5 Ways Instagram Helps Market Your Business

Using its recent launch on Android a year ago, Instagram has seen a steadily growing popularity as a social network. It's an easy way for fans to interact making use of their favorite celebrities and brands as well as their own friends and followers. Data from Instagram's press page shows there are 1,000 comments and 8,500 likes every second and its 100 million monthly users are posting 40 million new pictures every day.

As a small business, including Instagram among your social networking to como ganhar seguidores no instagram cache can be quite a huge boost in forming bonds between your brand and your fans. You need to use it as a platform to introduce new services and promote your existing ones to your target audience.

There are several methods you need to use Instagram to simply help market your business to be able to grow loyalty from fans and gain more exposure for the brand:

Photo Contests

If you want to see an instant spike in followers on Instagram, holding a contest is how you can do it. The important thing, though, to keeping those followers would be to encourage engagement. You are able to provide a prize of just one of your products and ask followers to publish a photo of their own marked with an original hash tag or company name.

Create a contest and offer prizes that make sense for the business. You intend to promote your own products and not someone else's. So, while you could definitely see an enormous increase by offering an iPad as a prize, you will simply be earning short-term followers.

If you are a custom jewelry designer, offer among your pieces while the prize. For the contest, you can ask followers to publish an image of them wearing a common accessory. Remember the como conseguir seguidores no instagram, the goal is to build a strong group of fans, never to just hand out expensive gifts.

Photo-a-Day Engagement

Something that has grown in popularity with Instagram could be the "Photo-a-Day" Challenge. Many bloggers and businesses will create new lists and post them at the start of the month, encouraging followers to create new photos every day. It is possible to find examples of these photos a day lists online to obtain some inspiration. You may also tie a contest in with one of these challenges to achieve much more exposure for the brand.

Unique Hashtags

Twitter has long-used the hashtag to produce it easy for users to get tweets that reference a particular topic. Instagram uses hashtags in very similar way. They ensure it is easy for users to enter contests and for businesses to locate those entries. Find hash tags that fit with your business and any contests. You'll find a listing of the very current popular hashtags with sites like Top-hashtags.com.

Cross Promote

When you put up your Instagram account, it is advisable to link up your other social networks to it as well. For instance, linking to your Facebook account and Twitter enables your photos to be posted to those accounts automatically. This means increased exposure and higher user engagement.


Instagram gives businesses a straightforward way to personalize their brand. It offers users an inside look at a common brands and celebrities. In addition to photos of your products, make use of this platform as an easy way to offer your followers an inside explore the method that you operate. If your small business is in your house office, share pictures that shows your workspace, your cat included. If you are a larger business with a brick-and-mortar location, shoot several pictures of your employees at work. Give your followers an inside perspective of how your business runs and you'll create more of a bond.